If you’re an optometrist, you know that marketing is essential to the success of your business. Without a solid marketing strategy in place, it can be difficult to attract new patients and grow your practice. In this blog post, we will discuss some of the best optometry marketing ideas that you can use to get your business off the ground or simply grow your patient base.
Optometrist Website Designed For Conversion
One of the best ways to market your optometry practice is to create a strong online presence. This means having a well-designed website that is engineering for conversion.
Here are some top conversion elements on a website that work:
- A catchy headline that captures attention
- An opt-in form to capture leads & a click to call phone number on the upper right hand corner of your website
- Compelling copy that speaks to the needs of your target market
- Credibility indicators such as customer testimonials, awards, and media mentions
- A strong call-to-action (CTA) that encourages visitors to take action
A change in even one of these on your website has the ability to increase your lead volume and inquiries.
Google Ads / Pay Per Click
Google Ads is the new Yellow Pages.
It used to be that you would add your business into the yellow pages and people would end up looking in a big book that dropped at your doorstep for an optometrist in their area and then calls them up.
Well, the times have changed drastically and the majority of people are now searching Google for an optometrist in their area, checking out photos of the inside of your office, looking at what previous patients you have served say in their reviews, and more.
Google ads are simply being at the right place at the right time in from of the right potential patient searching for the right keyword. This is why the right optometry marketing strategy can benefit you greatly here.
If your website is not showing up for search terms such as:
Eye Doctor Near Me
Optometrist in [City]
Optometry in [City]
Then you may be missing out on some serious revenue growth for your business.
Google Business Profile
Google is on the move when it comes to local businesses showing up on Google. In fact, if someone enters “eye exam near me” into the Google search bar, most likely the local 3 pack will show up first over any organic listing. Google is featuring businesses like yours above any other organic listing.
In fact, a potential patient may not even go to your website if your Google Business Profile shows up because Google has made is so easy for someone to see all your reviews, photos, posts, faqs right on your profile. Google has also made it easy for a potential patient to call your optometry right from your GBP. How is that for awesome optometry marketing!
Reporting & Analytics
You now have a way to track optometry marketing efforts and see what is working and what needs improvement.
Google Analytics (GA) is a great optometry marketing tool that provides valuable insights into your website traffic. By looking at your GA data, you can see how many people are coming to your site, where they are coming from, and what pages they are visiting.
If you are running Google Ads then you want to add conversion tracking as well. This optometry marketing tool will allow you to see how many people are calling or filling out a form on your website after clicking on your ad. By looking at this optometry marketing data, you can make changes to your optometry marketing campaigns to better attract patients and grow your practice with the right keywords.
Online reviews are so important, especially on your Google Business Profile. This can be the determining factor on if a potential patient visits you or another office. Make sure to ask your patients for reviews and be sure to respond to them as well.
A Google review automation can do just the job if you are willing to put in 5 minutes a day. Some may even have integrations with your CRM.
Now that you know some optometry marketing ideas, it’s time to get started on implementing them! If you need help, our team at The Eye Practice can assist you. We specialize in optometry marketing and would be happy to provide you with a free consultation. Contact us today to learn more!